Communication skills were considered more important than either technical knowledge…or computer skills. We have mass communication and a few allied fields as a major in college. Most of these studies are in the specialized level and only for those who want to build a profession either in talking; writing or such things. It is high time everyone is given at least the basic training so that each one of us can understand the implication and importance of communication skills. Importance of communication skills has been heavily discounted in any kind of formal education that we undergo. It is the same with the other two very important things in life, money and sex. We are always shunned from talking about it as if it were some kind of sin. But everyone is doing everything to attain either of them. Thank god. the scene with communication skills is not so bad; nevertheless it is high time we all realize this. Another thing closely related to this topic is the issue of confidence. Some people are very clear on what they want to say but get into anxiety and embarassing moments. Understanding the scope of better communication skills will make one very effective in “Persuasion: The Art Of Influencing People“.

Imagine being able to influence people with ease, confidence and clarity. Whether you want to get others to buy your ideas, make a request when you have no authority or convince a customer that you can provide what they want, this practical and experiential book of James Borg is precisely for you. Within no time you’ll begin to notice how your influencing and persuading ability has shifted to the next level. Anyone who wants to influence and persuade others with impact will benefit from reading this “Persuasion” book. It will also be beneficial for those who find it difficult to say ‘No’ when being influenced by other people. Persuasion power can help you get things you want faster than anything else you do. It emphasizes the big difference between success and failure. It can guarantee your progress and enable you to use all of your other skills and abilities at the very highest level. Your persuasion power will earn you the support of others.

James Borg, a work psychologist and coach, says: “It is no exaggeration to say that a person’s success in life is totally dependent on his or her ability to persuade and influence.” Borg estimates that the top 80 per cent of the workforce achieve success through their ability to persuade other people that they are worthy. In-depth knowledge of the art of influencing people reaps a number of benefits. You can acquire practical techniques, strategies and skills for influencing people with impact. It builds rapport effortlessly and use pacing and leading to influence others. Most importantly you win people over, build and maintain trust and make a positive impact when persuading. We all depend  profoundly on our persuasive powers every day. Whether you are trying to get people to side with you, influencing others to make a decision, asking for something, or attempting to bring about a change of behaviour or attitude in others, your success will depend on how persuasive you can be.

Buy this book on Amazon: Persuasion: The Art Of Influencing People