I am highly interested to read the guru’s research on the subject. Reading the title of his book has made a chilling spark to my spine and I can’t explain why. My marketing back ground and the life path career which has always been related to buying and selling excites me to learn more on the book. Buyology unveils the results of marketing guru Martin Lindstrom’s pioneering three year, $7 million dollar study that used the latest in brain scan technology to peer into the minds of over 2,000 people from around the world. The shocking results will invalidate why so much of what we thought we knew about why we buy is wrong, rewriting the rules of marketing and advertising in the process. Now I come to know why that effect on me upon reading the title of my next article. He definitely knows where to tickle customers and consumers alike, doesn’t he?

Martin Lindstrom knows exactly why people buy, not just him but of course all marketing people should as well. I have always been fascinated in the psychology of choice and buyer behavior and this book explains the science and surprise behind how we react to familiar ads. Another thing I worth checking about the book is that it gives you a glimpse about what makes Martin Lindstrom one of the premier branding experts in the world today; his curiosity and passion. This book is a manifestation of his journey from curiosity about what works and why. In as much as this book pulls global resources to answer these questions, it’s an engaging report on what happened in the process and what Lindstrom learned.
Advertising is one of the many marketing tools that are used to attract attention of prospective customers to a business or its products or services. Attracting customers will mean leading them into buying.The more effective an advertising campaign, more the customers it draws, and with greater frequency. Advertising is part of the overall marketing strategy of a business, which includes public relations, promotional programs, signage, incentives, newsletters, and word of mouth, among other strategies. The aim of a marketing strategy is to use advertising, along with these other tools, for maximum impact. Reading Buyology will make us the buying market realize to use our rationality before getting into our shopping spree and not to fall under the mesmerizing jargons of advertising agencies to the contentment of the product manufacturers.